With less than four weeks until polling day the heavy slumber of the electorate is showing signs of lifting.
Opinion polls continue to signal a close result. Nothing new there really. The polls always tighten as election dates close in.
Hip pocket issues begin to surface and politicians expend enormous emotional energy attempting to convince us that they are engaged, down to earth and responsive. Again, nothing new there.
And that’s the point. Disengagement is the problem. People stop listening because they are not listened to. The current craft of narrative manipulation that besets political strategists has become self-defeating. Continue reading